SeatGeek

As an avid concert-goer, the worst thing that can happen to you is your event getting canceled, or worse, the tickets are fake. This campaign focuses on peace of mind, with Seat Geek's Money Back Guarantee, protecting fans from fake tickets, rainchecks, and cancelled events. With the rise in cancelled events, think Fyre Fest and the COVID19 impact, people like to go in knowing that they'll have a seat with their name on it and that is what this campaign does quite literally. Beyond the messaging, it emphasizes the range of which events Seat Geek offers addressing its target audiences.